Let’s face it, most real estate agents focus on what they do best which is selling homes - not marketing. This is why we have a separate, dedicated marketing team that focuses on Multi-Channel Marketing. Not only is marketing IMPORTANT, it can make the difference of selling/renting your home at the best possible price and also in the least amount of time.
Anyone can put a home on the MLS and have it route to all kinds of websites for interested buyers & renters to see but there is an art to attracting the right buyer and tenant to your specific condo. You may think, "all the condos are the same and my condo doesn’t need DIFFERENT MARKETING", we can tell you from years of experience that this belief can cost you! There is a reason why there are millions & billions spent in marketing. MARKETING MAKES A DIFFERENCE and it pays to have an understanding of marketing so you can MAXIMIZE your investment.
Most agents will try to just sell the condo with it’s features and post it on major sites with limited info. We start with your goals first. We look at the lifestyle this condo offers together with it’s location, community, nearby areas and things you may not have thought about. Then we package it up into multi-channel messages and mass market it. Here are 9 tips to best market your condo for sale.
1. Hire an Agent That Understands
- Does your agent understand condo sales?
- What do they know about condo marketing?
- This is the single best decision you can make
2. Know Your Market
- What is selling, for how much, and how fast?
- How much negotiation is taking place (seller subsidy)
- Are there specific qualifications your condo qualifies for (VA/FHA Approval)
- What condition are the condos in that are selling and compare
- Understand the difference that makes the difference
- Ask us for a Condo Community Report that shows all of the above so you have an understanding of what to expect. Also ask us for a Net Sheet if you would like to know how much you can net from the sale of your condo - discover your bottom line.
3. Know Your Target Market
- We will work with you to outline the Target Audience so we can have more effective marketing that reaches the right people with the right highlights!
- Who buys homes in the area? For examples, are you close to a University, parks, metro, town center, etc. Each of these is a unique and potential target market of people that can be tailored towards.
- What is important to the target audience when it comes to condo living?
4. Resolve Repairs & Issues
- Make sure you do a walk through to ensure there are not issues that can be a big headache or a potential contract canceling/loss.Repair and update
- Repair and update
- Remember that certain things when told to an agent will need to be “communicated” especially things like mold issues etc. that may impact the health of the new owners.
5. Decide on Updates/Upgrades
- We can do a walk through and discuss what makes sense to upgrade/update and what you can expect as an ROI
- Ask us about an ROI report on what to update/upgrade.
6. Furnishing & Staging Your Unit
- Decluttering and staging your unit to help the Target Market see the lifestyle it offers.
- This of course will depend on what kind of a sale you are looking for.
- Regular sale, short sale, foreclosure, Bank owned sale or Financial struggles that need Cash sale etc will all require different approach to marketing.
- We have Cash Buyers /Investors! Remember that they are looking for a DEAL so don’t expect market value if you are looking for a cash sale especially if the property needs work.
7. Condo Association
- Compliance with the condo association is needed!
- Any updates, upgrades
- Future or upcoming Condo repairs/fees with projects.
8. Save More MONEY!
- We have other ways to save you money, frustrations, and headaches! Ask us!
- Special Programs, Discounts, and more
9. Hire a Flexible Agent
Are you an out of town/country owner? Travel a lot? You've found the right team! We work with remote owners frequently. Call us today to discuss your current situation.
If anyone says "we sell condos extra fast" – be cautious! Most people will take the one condo that sold in a few days and market it like it happens all the time. Truth is, this is not the case on all listings. We have had listings sell before even hitting the market (with our pre-marketing), and some that did not sell as fast. This may be that the demand for that property declined because there were others on the market that seemed to compete with the listing such as new construction or cheaper options, or even too many condos in the building being listed. We can’t guarantee anything other than our BEST marketing BEFORE and AFTER it goes on the market to ensure we work to optimize your investment. After all, we want to sell your unit just as much as you do! We only get paid when the property is successfully sold, while we pay for all the marketing services to get it sold with no guarantee! So we invest in marketing for our business and for our clients to receive the best services possible.
